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The Herald Hotel Powered by LuxUrban

Photo gallery for The Herald Hotel Powered by LuxUrban

Free WiFi, bed sheets
Free WiFi, bed sheets
Free WiFi, bed sheets
Free WiFi, bed sheets

Overview of The Herald Hotel Powered by LuxUrban

The Herald Hotel Powered by LuxUrban

2.5 star property
Walking distance from Empire State Building

21 verified guest reviews

Property highlights

  • Free WiFi
  • Non-smoking
  • Air conditioning
  • Bathtub
  • 24/7 front desk
71 W 35th St, New York, NY, 10001

Room options

About this area

What's nearby

  • In Manhattan
  • 5th Avenue - 2 min walk
  • Empire State Building - 3 min walk
  • Bryant Park - 7 min walk
  • Broadway - 7 min walk
  • Times Square - 8 min walk
  • Madison Square Garden - 9 min walk
  • Grand Central Terminal - 14 min walk
  • Rockefeller Center - 15 min walk
  • Central Park - 27 min walk
  • New York University - 28 min walk

Getting around

  • New York, NY (NYS-Skyports Seaplane Base) - 3 min drive
  • Teterboro, NJ (TEB) - 14 min drive
  • Linden, NJ (LDJ) - 25 min drive
  • LaGuardia Airport (LGA) - 28 min drive
  • Newark Liberty Intl. Airport (EWR) - 35 min drive
  • John F. Kennedy Intl. Airport (JFK) - 48 min drive
  • New York W 32nd St. Station - 3 min walk
  • Penn Station - 10 min walk
  • New York 23rd St. Station - 12 min walk
  • 34 St. Station (Herald Square) - 2 min walk
  • 34 St. - Penn Station (Fashion Av.) - 5 min walk
  • 42 St. - Bryant Pk. Station - 6 min walk


  • Keens Steakhouse - 2 min walk
  • The Keg Room - 2 min walk
  • Pure & Fresh - 3 min walk
  • The Picnic Basket - 3 min walk
  • Pokeworksco - 3 min walk

About this property

The Herald Hotel Powered by LuxUrban

When you stay at The Herald Hotel Powered by LuxUrban, you'll be in a fantastic location, just a 5-minute walk from Empire State Building and 5th Avenue. Also, Broadway and Times Square are within just a 10-minute walk. The property is just a short walk to public transportation: 34 St. Station (Herald Square) is steps away and 34 St. - Penn Station (Fashion Av.) is 5 minutes.



At a glance

Hotel size

  • 100 rooms


  • Check-in time from 3:00 PM - anytime
  • Check-out time is 11:00 AM

Restrictions related to your trip

  • Check COVID-19 restrictions

Special check-in instructions

  • Guests will receive an email 24 hours before arrival with check-in instructions; front desk staff will greet guests on arrival

Required at check-in

  • Credit card, debit card, or cash deposit required for incidental charges
  • Government-issued photo ID may be required


  • Pets not allowed


  • Free WiFi in rooms


  • No onsite parking

Other information

  • Smoke-free property

Property amenities


  • 24-hour front desk


  • Elevator
  • Well-lit path to entrance


  • English

Room amenities

Be entertained

  • 32-inch Smart TV
  • Digital TV channels

Home comfort

  • Air conditioning and heating

Sleep well

  • Bed sheets provided

Freshen up

  • Shower/tub combination
  • Towels

Stay connected

  • Free WiFi

Food and drink

  • Free bottled water

Fees & policies


This property accepts credit cards and debit cards. Cash is not accepted.

Also known as

SoBeNY Herald Square Hotel
The Herald Powered By Luxurban
The Herald Hotel Powered by LuxUrban Hotel
The Herald Hotel Powered by LuxUrban New York
The Herald Hotel Powered by LuxUrban Hotel New York

Frequently asked questions

Does The Herald Hotel Powered by LuxUrban offer free cancellation for a full refund?
Yes, The Herald Hotel Powered by LuxUrban does have fully refundable room rates available to book on our site. If you’ve booked a fully refundable room rate, this can be cancelled up to a few days before check-in depending on the property's cancellation policy. Just make sure to check this property's cancellation policy for the exact terms and conditions.
How much does it cost to stay at The Herald Hotel Powered by LuxUrban?
As of 28 November 2022, prices found for a 1-night stay for 2 adults at The Herald Hotel Powered by LuxUrban on 19 December 2022 start from ₹9,606, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.
Are pets allowed at The Herald Hotel Powered by LuxUrban?
Sorry, pets aren't allowed.
Is parking offered on site at The Herald Hotel Powered by LuxUrban?
Sorry, there's no onsite parking at The Herald Hotel Powered by LuxUrban.
What are the check-in and check-out times at The Herald Hotel Powered by LuxUrban?
You can check in from 3:00 PM - anytime. Check-out time is 11:00 AM.
Is there an onsite casino at The Herald Hotel Powered by LuxUrban?
No, this hotel doesn't have a casino, but Resorts World Casino (20-min drive) is nearby.
Are there restaurants at or near The Herald Hotel Powered by LuxUrban?
Yes. Nearby restaurants include Trademark Taste + Grind (3-min walk), Mr. Broadway (3-min walk), and Jack Demsey's (4-min walk).
What's the area around The Herald Hotel Powered by LuxUrban like?
The Herald Hotel Powered by LuxUrban is a short 2-minute walk from 34 St. Station (Herald Square) and 3 minutes' walk from Empire State Building.

Overall score and ratings





Staff & service




Property conditions & facilities



2/10 Poor

Simone, 1-night trip
Verified guest review

10/10 Exceptional

Ulugbek, 1-night trip
Verified guest review

2/10 Poor

My Worst Hotel Stay Ever
We stayed at the Herald for one week. When we checked into the room, none of the promised amenities were there. There was a bed but nothing else. The end tables, chairs TV fridge coffee maker, etc were all missing. We complained about this several times, and were promised that they would bring up furniture, which they never did. We did get one end table eventually, but no fridge or other amenities. We also asked multiple times for a different room, but we’re told they had none. The hotel also did not have any toilet paper or soap, although they did provide us with one tube of shower gel to wash our hands. After several days they brought us some toilet paper. On the second night, the air conditioning went out. Our room heated up to the upper 80s, and it was too hot to sleep comfortably. Despite it being cold in NYC, we were never able to cool our room down by opening the window (which was also broken, and needed effort to open). We complained about this multiple times, without results. The first two engineers came to the room and pushed some buttons and said they “fixed it”. Next they said I had to wait until the next morning when the “main engineer” came in. Then they said the AC guy was coming tomorrow, then the next day said he couldn’t see all the rooms and wait another day. I threatened to leave, but Jay the manager promised me a large discount if I stayed. Needless to say the refund never came. Jay seems like a nice guy, but never came through on his many promises
Where the TV was Supposed to be
No end tables/night stands
No end tables/night stands
7-night trip
Verified guest review

6/10 Good

Our room was very basic, bed had no headboard, given 2 towels, no phone in the room. Was clean
1-night trip
Verified guest review

10/10 Exceptional

thanks for a great stay
great location, room views and pricing!
Denisse, 1-night trip
Verified guest review

2/10 Poor

Jason, 2-night trip
Verified guest review

10/10 Exceptional

Nice little hotel in a great location
Great, friendly staff, especially John, who checked me in and out. I got a great room with a view of Herald Square. It didn't have a TV, but I didn't need one, anyway. All the elevators broke down one morning, but they managed to fix it right away. The location is fantastic, there's access to the subway and PATH stations right outside. Reaching it from Penn station is also very easy.
Dennis Jose, 4-night trip
Verified guest review

4/10 Fair

Beware of hidden prices and renovations. advertised at a low price yet hotel then tacked on hidden fees which doubled the price. When we arrived we were told the rooms were being renovated. TV was on the floor. No Bed side tables just the hole in the wall where they were once attached. No hangers in closet. The outside noise level was VERY LOUD. Old window that didn’t seal very well. Elevator was stopping on each floor going up and down and we were on the 17th floor. I wouldn’t return.
Perri, 1-night family trip
Verified guest review

8/10 Very good

Luck or actually good?
Pleasantly surprised. Read a lot of bad reviews of this place scamming people. So, I was extra nervous. But it was super close to the subway, had a view of the Empire State buildings. The staff was friendly. They only cleaned when requested, but did a good job. It was right in the heart of midtown. Location made such a difference! Glad it ended up working out because we had a great stay.
5-night family trip
Verified guest review

2/10 Poor

The most embarrassing excuse of a hotel
This was the worst hotel I’ve ever been to in the city. I was here for Fashion week and from the advertisement photos it looked like a good option and right near some food/drinks. Upon arriving I realized the hotel was actually the bar. It was dirty, there was no bathroom, the “luggage storage” was in the hallway of the bar entrance. There was no lobby and barely a front desk. The front desk men were scary and made me feel so uncomfortable as a solo 22 year old traveler after following me around prior to finding the hotel then telling me “I watched you go to the wrong place”. I never even proceeded to check in none the less stayed in this place. The actual hotels around highly advised against me staying there as it is unsafe and “an excuse of a hotel”. promised me my cc would not be charged after a 2 hour long phone call and my card was still charged almost $300 and I’m still fighting with the website and the hotel to get my money back. I had to pay over $500 to stay in a safe hotel nearby on top of this dump still charging me.
1-night business trip
Verified guest review