Hotels in Florence

Florence: Where Art Dances on the Arno

Discover the charm of Florence, Alabama, a hidden gem nestled along the Tennessee River. This vibrant city boasts rich cultural offerings, including the renowned W.C. Handy Home and Museum, celebrating the father of the blues. Stroll through downtown Florence to enjoy local boutiques and eateries, or relax by the scenic waterfront parks. Nature lovers can explore the nearby Wilson Lake, perfect for fishing and kayaking. With a blend of history, art, and outdoor activities, Florence invites travelers to immerse themselves in its unique Southern hospitality and picturesque landscapes, making it an unforgettable destination for your next vacation. For the best hotel rates in Florence and to enhance your stay, be sure to check out Hotels.com's Last-Minute DealsOpens in a new window on travel.

Top locations to stay in Florence

Some of the best places to stay in Florence are Muscle Shoals, Tuscumbia and Russellville. Muscle Shoals, Tuscumbia, and Russellville offer unique experiences for travelers. Muscle Shoals is renowned for its music history, while Tuscumbia boasts charming historic sites, including the Helen Keller birthplace. Russellville features beautiful parks and outdoor activities. Accommodation in these areas ranges from cozy hotels to larger chains, often with comfortable guest rooms and amenities. For first-time visitors, Muscle Shoals is ideal, providing a vibrant atmosphere and rich cultural experiences. Enjoy your stay in this captivating region! Here are some of the best hotels in Florence that our travelers love:

1. Muscle ShoalsOpens in a new window: Known for its rich musical history and outdoor activities, Muscle Shoals is a vibrant destination that offers a mix of culture and recreation. With attractions like the University of North Alabama and Fame Recording Studios, there’s plenty to explore. For accommodations, consider Red Roof Inn Muscle ShoalsOpens in a new window, a 2.5-star hotel that welcomes pets and provides essential amenities for travelers. Alternatively, Marriott Shoals Hotel And SpaOpens in a new window, a 3.5-star resort, caters to business travelers and pet owners alike, boasting a full spa, outdoor pool, and meeting facilities.
2. TuscumbiaOpens in a new window: Tuscumbia is a charming town that celebrates its musical heritage with sites like the Alabama Music Hall of Fame. It's a great spot for outdoor enthusiasts who want to enjoy local parks and cultural attractions. The ColdWater InnOpens in a new window is a 3.5-star hotel that offers business amenities and a pet-friendly policy, making it a solid choice for various travelers. Another option is Best Western Plus Tuscumbia Muscle Shoals Hotel and SuitesOpens in a new window, a cozy 2.5-star hotel that also caters to business needs while being pet-friendly.
3. RussellvilleOpens in a new window: Russellville is perfect for nature lovers, featuring beautiful spots like Dismals Canyon and Cane Creek Canyon Nature Preserve. This outdoor haven is ideal for family outings and eco-friendly activities. For your stay, Best Western Plus Russellville Hotel & SuitesOpens in a new window is a 2.5-star hotel that offers complimentary breakfast and fitness facilities. If you're traveling with pets, consider Budget innOpens in a new window or Econo LodgeOpens in a new window, both 2.5-star motels that provide a welcoming atmosphere for pet owners, along with essential amenities for a comfortable stay.

Things to do in Florence for first time

A three-day visit to Florence offers a captivating blend of art and nature, with scenic rivers, lush parks, and charming landscapes. Travelers can enjoy live music, vibrant festivals, and outdoor activities like boating and hiking, making it a perfect destination for culture enthusiasts and adventure seekers alike. Here's a quick itinerary to make the most of your trip to Florence:

• Day 1: Start your Florence adventure at Fame Recording Studios, where you can immerse yourself in the rich musical history of the area. Afterward, make your way to the Tennessee Valley Museum of Art, showcasing regional artwork and culture. Conclude your day at Ivy Green, the childhood home of Helen Keller, where you can explore the gardens and learn about her inspiring life.
• Day 2: Begin your day at the Muscle Shoals Sound Studios, a legendary recording venue that has hosted countless famous artists. Next, head to the Tuscumbia Railway Museum to delve into the region's transportation history. Afterward, take a relaxing stroll through Spring Park, where you can enjoy beautiful scenery, waterfalls, and perhaps a picnic by the lake.
• Day 3: Kick off with a visit to the Alabama Music Hall of Fame, celebrating the state’s musical legends and their contributions. Following this, explore the historic Belle Mont Mansion, a stunning example of early 19th-century architecture. Finally, unwind at Wilson Lake, perfect for outdoor activities like fishing or simply enjoying the tranquil views as your trip comes to a close.

5 tips to find a great Florence hotel deal

1. Book for the cheapest times: The most budget-friendly times to visit Florence are January, October, and November, as hotel prices are significantly lower during these months. If you’re traveling internationally, it's advisable to book your flight at least one month in advance to secure more affordable fares. A stay of at least 2-3 days is recommended to fully appreciate the city's main attractions, including its renowned museums and beautiful river views. This makes for a great value for money experience while exploring the rich culture and history of Florence.
2. Look for last-minute deals on Hotels.com: If you're looking for great last-minute deals to Florence, Hotels.com is a fantastic resource. To uncover potential discounts, head to the DealsOpens in a new window or Last-Minute DealsOpens in a new window section on the site, where you're more likely to find attractive rates on hotels as your travel date approaches. Additionally, consider enabling email alerts or push notifications from Hotels.com to receive updates on flash sales and exclusive promotions, so you could take advantage of opportunities to save on your stay.
3. Be flexible with dates: Prices can fluctuate due to factors like the hotel's location, star rating, and the season. Consequently, being flexible with your travel dates may help you save on hotel expenses in Florence.
4. Consider your location: Staying in the city center and close to local attractions in Florence is usually more expensive. If you opt for accommodations farther away from the center, you can take advantage of transportation options like cars, buses, bicycles, or walking to explore the area, which can help you save money.
5. Upgrade with One Key: Make your next reservation in Florence and be a part of Hotels.com's free One Key program, which enables members to take advantage of reward points for hotel bookings. Progress through the tiers of Blue, Silver, Gold and Platinum to unlock advantages like room upgrades when available, discounted rates, and exclusive offers for members. Start earning reward points now.

What to eat in Florence

Here are some top-rated dishes in Florence, Alabama, United States of America:

• Fried Green Tomatoes: A Southern classic, these tangy green tomatoes are sliced, breaded, and fried until golden brown. Often served with a creamy remoulade, they embody the region's love for fresh, local produce and showcase the art of frying, an essential technique in Southern cooking.
• Chicken and Waffles: This delightful dish combines crispy fried chicken with fluffy waffles, often drizzled with maple syrup. It's a perfect example of soul food, bringing together sweet and savory flavors, making it a popular choice for brunch or dinner in Florence's vibrant culinary scene.
• Catfish: Freshwater catfish is a staple in Florence, typically breaded and fried, served with sides like coleslaw and hushpuppies. This dish reflects the region's fishing heritage and is often enjoyed at local gatherings, embodying the community spirit of Southern dining.

Best time to go to Florence

Florence experiences its lowest average temperature in January, at 40.1°F (4.5°C), while July is the hottest month, with an average temperature of 79.0°F (26.1°C). April is typically the wettest month. If you’re looking to soak up the lively atmosphere in Florence, March, June, and July are the peak months to visit, bustling with fellow travelers. During this peak period, the weather is mostly sunny, accompanied by light rainfall. However, if you prefer a more relaxed experience, January, August, and September are perfect for a quieter getaway, marked by light rainfall and mostly sunny conditions.