Shopping in Gyeongju is more laid back and local compared to that of South Korea’s larger cities. There’s a notable absence of huge shopping districts and department stores. Taking their place, you’ll find longstanding markets with bargain prices and independent stores that reflect the local heritage and interests. Gyeongju's history as capital of the Silla Dynasty is reflected in its blend of classic and modern architecture along with its arts and handicrafts traditions.
Browsing the market stalls and boutiques you’ll come across pottery, fabrics, foodstuffs, books and quirky gifts. It’s a good idea to bring cash, as many places don’t accept cards. Read on to discover the best places to shop in this slow-paced coastal city.
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Jungang Market
The city’s sprawling central market
- Food
- Shoppers
Jungang Market is home to more than 700 shops dealing in everything from household goods to fabrics and food. It’s conveniently located in the centre of Gyeongju, and locals flock there to shop its wares and get bargain prices on produce at the morning wholesale action. Shoppers will find a wide range of offerings, including clothing, fresh meats and fish and specialty cooking oils.
Stick around into the evening for the night market to snack on kimbap and fried chicken around communal tables. The market is famous for its someori gukbap, a well-seasoned ox head soup with rice.
Location: 295 Geumseong-ro, Gyeongju, Gyeongsangbuk-do, South Korea
Open: Daily from 8 am to 11 pm
photo by Chelsea Marie Hicks (CC BY 2.0) modified
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Seongdong Market
A reliable old spot downtown
- Shoppers
Going strong since the 1970s, Seongdong Market is one of the older markets in the city and is located downtown in front of the old Gyeongju Station. The maze-like marketplace was recently given a facelift but remains traditional, reasonably priced and not at all touristy. Colourful signs line the halls and boxes filled with goods for sale spill out into the covered promenades.
300 vendors sell fresh fruits, vegetables and seafood sourced from Gyeongju and the surrounding areas. Stop for lunch at the popular all-you-can-eat buffet, where you’ll be given a bowl of rice, soup and an empty plate to fill up from the homestyle spread.
Location: 11, Wonhwa-ro 281beon-gil, Gyeongju, Gyeongsangbuk-do, South Korea
Open: Daily from 8 am to 7 pm
Phone: +82 (0)54-772-4226
Mapphoto by riNux (CC BY-SA 2.0) modified
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Hwangnidangil Street
A street full of cafes, unique shops and authentic atmosphere
- Couples
- Families
- Shoppers
Hwangnidangil Street is a shopper's paradise that blends old-world charm with modern flair. Preserved buildings from the 1960s and 70s coexist with new structures, making Hwangnidangil Street an essential stop for anyone looking to experience the city's cultural pulse.
Just a short walk from the Gyeongju Station, this bustling street is adorned with charming cafes, unique boutiques and artisanal shops. Highlights include a variety of local crafts and keepsakes, from handmade pottery to traditional Korean garments. Amidst the shopping, don’t forget to try some local delicacies at the street food stalls scattered along the way and capture some Instagram-worthy photos.
Location: Poseok-ro, Hwangnam-dong, Gyeongju-si, Gyeongsangbuk-do, South Korea
Map - 4
Downtown Shopping District
For books, art and the latest women’s fashion
- Shoppers
For clothes shopping in central Gyeongju, head to the part of downtown between Taejmong-ro and Hwarang-ro. Fashion Street is the main attraction here, a vehicle-free thoroughfare lined with shops selling mostly womenswear and children’s clothing. There are also a number of bookstores, craft shops and art galleries in the area.
Café hopping is a popular pastime in this district, which tends to attract a younger crowd. Sit down some spicy hotpot or try the city’s signature pastry, Hwangnam bread, often eaten for breakfast.
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Gyeongju Folk Craft Village
Highlighting a longstanding craft tradition
- Shoppers
The Gyeongju Folk Craft Village consists of around 40 hanok homes where local artisans produce traditional Korean arts and handicrafts. Many of these shops keep their studio doors open, which offers visitors the opportunity to see works in progress and get a glimpse of the process.
Treasures to be found here include pottery, embroidery, jewellery and haniwa, clay figurines used in ancient burial rituals. Consider these handmade pieces as souvenirs straight from the source.
Location: 230, Bobul-ro, Gyeongju, Gyeongsangbuk-do, South Korea
Open: Daily from 9 am to 5 pm (extended hours apply in summer and spring)
Phone: +82 (0)54-746-0618
Mapphoto by Steve46814 (CC BY-SA 3.0) modified