Located on the Atlantic coast in southern Morocco, Agadir is a popular destination for sun-seeking holidaymakers. As well as the wonderful weather, the city is home to some of Morocco’s most beautiful beaches and has a long seaside promenade that’s ideal for strolling, cycling or people-watching from a seafront café.
Home to one of the biggest souks in Morocco, Agadir is also a popular destination for shopping – particularly at the city’s main souks and markets. From farm-fresh fruit and vegetables to artisanal crafts and jewellery, you can find a wealth of locally produced Moroccan goods here. Be sure to check out the huge selection of colourful spices and oils too – and pick up a traditional souvenir to take home.
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Souk el Had
Visit one of the biggest souks in Morocco
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Located in the centre of the city and spanning 13 hectares, Souk el Had is one of the biggest souks in Morocco and a major tourist attraction in Agadir. This lively souk is home to thousands of shops selling a wide range of products – from traditional Moroccan tagine pots, spices and argan oil to clothing, jewellery and leather goods.
Souk el Had also features numerous places to try local foods and drinks, such as a traditional Moroccan mint tea. It’s surprisingly easy to find your way around the sprawling souk thanks to the numbered entrances – but if you want to go with a local guide, there are organised tours that can help you make the most of your visit.
Location: Rue 2 Mars, Agadir 80090, Morocco
Open: Daily from 9 am to 6 pm (closed on Mondays)
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Agadir Medina
Arts and crafts shopping at a pretty medina
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Located close to downtown, the Agadir Medina features workshops and studios for local craftspeople – as well as shops selling their products. The original medina was destroyed by a fire in the 1960s and was rebuilt in the late 2000s by Italian architect Coco Polizzi. It’s now a hot spot for shopping and a popular city attraction with 13 acres of traditional shops, museums, galleries and cafes.
From local painters to jewellers and carpenters, the Agadir Medina offers a unique way to see traditional Moroccan products being made and an opportunity for you to buy directly from the makers. It’s a wonderful place to explore and to buy traditional gifts on your stay in Agadir.
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Dsheira Market
Traditional farmers’ market in Agadir
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If you’re looking to try local delicacies on your trip to Agadir, Dsheira Market features a top-notch farmers’ market. From freshly picked fruit and vegetables to meat, fish and Moroccan spices, you’ll find a wealth of traditional flavours to sample here.
Not just a farmers’ market, Dsheira Market also has a colourful collection of clothing, jewellery and homeware on offer. Expect to find a bustling, busy market with a vibrant atmosphere and local sellers competing for your custom. As well as products to buy and take home, be sure to try the hot meals and traditional drinks that you can enjoy on your visit.
Location: 9FC7+XM5, Dcheira El Jihadia 80000, Morocco
Open: Daily from 8 am to 11 pm
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Marché Central
Shop like a local at the central market
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Looking for a less hectic market in Agadir? The Marché Central is a popular tourist attraction in the city but makes for a more relaxed experience than the main Souk el Had. This covered market is quite small and compact but still features a wide choice of local produce – including fresh fish, meat, fruit and vegetables.
As well as delicious local foods to buy at Marché Central, you can browse locally produced crafts, leather goods and clothing. Bring your camera as there are plenty of photo opportunities here – including the fresh flowers, which add to the colourful sights and smells. Plus, the overall atmosphere of the market is welcoming and friendly.
Location: 23 Ave du Prince Moulay Abdallah, Agadir 80000, Morocco
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Souk Berbere Artisanal
A treasure trove of artisanal crafts, homeware and accessories
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Souvenir shopping in Agadir? Souk Berbere Artisanal is a popular place for discovering quality, locally made goods. Whether you’re on the hunt for hand-crafted furniture, rugs and carpets or beautifully made jewellery, clothing and accessories; you’re sure to find something to suit you here.
Souk Berbere Artisanal is a great place for finding traditional gifts at competitive prices in Agadir. The souk features a wide selection of locally made Moroccan products – from decorative vases to tea sets and ceramic tagines. You can also find a colourful array of Moroccan oils and spices here.
Location: CC7G+5X5, Agadir 80000, Morocco
Open: Daily from 9 am to 7.30 pm (Thursdays and Satrudays open until 8 pm)
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Marché Charaf
A foodie shopping heaven in Agadir
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For an authentic local market experience in Agadir, you can shake off the tourist crowds at Marché Charaf, located in the older part of the city. A great place to buy Moroccan baked goods, you’ll find local bakers here selling delicious freshly baked bread, cakes and pastries galore.
Marché Charaf is also home to butchers, selling prime cuts of meat – primarily to locals – who can pick the best cuts from those hung up on display. You’ll also discover a wide range of colourful farm-fresh fruit and vegetables – this is the place to shop if you’re looking to try traditional local flavours on your visit to Agadir.
Location: CCM6+345, Kortoba St, Agadir 80000, Morocco
Open: Daily from 8 am to 10 pm
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Souk Lakhmiss
Traditional Moroccan souk just outside central Agadir
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Another market popular with locals in Agadir, Souk Lakhmiss is found outside the city and is well-visited by residents from the surrounding neighbourhoods of Hay Zaytoune and Assak. The souk mainly sells locally produced food and is a great value place to stock up if you’re self-catering on your trip to Agadir.
As well as traditional Moroccan food, Souk Lakhmiss also sells clothing, toiletries and household items – often at much better prices than you’d find at the bigger souks in the city. If you’re visiting the souk, it’s open for late-night shopping on a Thursday. Plus, you can grab a bite to eat at one of the many restaurants in the area for delicious Moroccan cuisine at reasonable prices.
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Agadir Souk Success
Great value artisanal gifts and souvenirs
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A great place to find a bargain buy, Agadir Souk Success is a marketplace – that seems more like a shopping mall – with local traders competing for your custom. You’ll find numerous local artists and craftspeople here – selling everything from pottery, jewellery and leather to Moroccan spices, nuts and snacks.
All housed under one roof, Agadir Souk Success is a great place to browse and buy quality local products – as well as an opportunity to see local artists and makers at work. If you’re hunting for traditional Moroccan gifts or souvenirs to bring home from your stay in Agadir, this is the place to go.
Location: 9CMH+W3C, N10, Agadir 80000, Morocco
Open: Tuesday, Thursday and Sunday from 9 am to 8.30 pm, Monday and Saturday from 8.30 am to 8 pm and Wednesday from 9 am to 10 pm
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Inezgane Market
Discover a village of Moroccan souks and markets
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Located about 10 km outside of Agadir, Inezgane Market offers an authentic Moroccan market experience away from the tourist crowds. Not just one market, but a series of souks taking over the whole village, you can find everything you need to buy here – from fruit and vegetables to leather goods and Berber silver jewellery.
An assault on the senses – with wonderful aromas, sights and sounds – Inezgane Market offers a real glimpse of Moroccan life with a wholesale food market as well as cattle and grain souks. You can also find basketwork, carpets, pottery and more. You’ll need to take a taxi out of the city to reach Inezgane, but it’s worth the trip for a one-of-a-kind Moroccan shopping experience.
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Agadir Marina Shopping Mall
Shop international brands at this waterfront complex
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Although it’s not a traditional souk or market, the Agadir Marina Shopping Mall is a complex of stores with an enviable location next to the Agadir Marina. You’ll discover a great selection of brands here – from Zara, Guess and Lacoste to MAC cosmetics.
If you’re heading to the beach in Agadir, you can easily combine your visit with some shopping at the Agadir Marina Shopping Mall. You’ll find well-priced clothing, sports brands and jewellery in a pretty location by the sea. Plus, there are plenty of cafes and restaurants to get an ice cream or something to eat when you’re all shopped out.
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