The Birchy is a renovated motel that sits right on U.S. 41. As their literature states all their rooms face Lake Superior, true, but U.S. 41 is a very busy highway, and the sound proofing the room is not the best. I had to use earplugs and put a pillow on my head to shut out the noise. Otherwise, the room is very contemporary, sparse, but neat and clean. Very good accommodations. There is no front desk, so you let yourself in by an entry code, and leave by using an exit code. Very efficient. Except for the road noise the room was updated and very well appointed though bare. For two travelers, there needs to be at least a 2nd luggage rack. Having some coat hooks would have helped, and a night stand on both sides of the bed, rather than one would have been nice as well.