Our stay at Prima was fantastic from several perspectives. The hotel’s location (Insadong) was perfect for tourist and local activities Located in a very local, artsy area - filled with galleries and studio, antique stores, cafes m, shops, and restaurants. There were at least 4 bus stops within 50-100ft of the front door -due to the hotel’s proximity to Jogyesa Temple (also the name of the stops). It is 2.5 short blocks to Subway Line 1 (connects to Seoul Station for all trains and 3 subway lines). 7 mins walk to Gyeonbukgong (main palace) and 5 mins walk to Gwanghwamun Square (King Sejong statute). Great restaurants and cafe all around. Best of all - nice, friendly and courteous staff - plus clean and fresh rooms. HVAC was quiet, controlled humidity, and kept the room cool. Inexpensive, clean self-laundry facilities. Newly renovated about a year ago. Would return in a heartbeat. Expect prices will go up as more guests discover it. Only complaint: not enough storage space for clothes. I think many guests stay only 2-3 days - not 7 days as we did. Could hang about 5-6 pieces in the closet - and no dressers - although folded clothes fit on the narrow shelf below.